Executive Board, 2017-2018

Olena J. Cruz President

Olena Cruz is an MBA candidate at DePaul University Kellstadt Graduate School of Business. She is passionate about marketing, technology and innovation; the things that spark new ideas and create change in the world.

Olena holds a B.A. from Northwestern University in International Business & Communications. She has lived on three different continents, speaks four languages, and has experience working with non-profits, start-ups, schools, government and corporate businesses. She currently works in Commercial Marketing & Strategy at a global CPG company, and is also active with local nonprofit organizations including the ALS Association and Inspiración Chicago. Outside of work, Olena loves travel, salsa dancing, and exploring new restaurants. 

As president of the Kellstadt Marketing Group, Olena hopes to build a vibrant and collaborative community of students and professionals passionate about marketing, where KMG can serve as a hub for new ideas, engaging content, and meaningful connections.

 

Patrick Kirby Petersen VP of Corporate Relations & Sponsorship

Patrick is a graduate student with a focus on strategy, execution and valuation. He learned about Kellstadt Marketing Group (KMG) during his first graduate course: MKT 555, Decisions in Marketing Management. Patrick found fascination in uncovering the challenges facing marketing managers today and business solutions created utilizing well-formulated, and effectively implemented, corporate strategy. He brings with him diverse experience, high-energy, and a passion for life-long learning.

Patrick enjoys reading, classical concerts, trying new restaurants, cycling, and much more. He appreciates long bike rides with the occasional stop for a refreshment along the way.

 

Gordon M. Cacioppo VP of Finance

Gordon is currently an MBA Candidate at DePaul with a concentration in two areas: Operations Management and Strategy, Execution, and Valuation (SEV) in Accounting. As an undergraduate he attended DePaul with a double major in Accounting and Finance.

He is a Certified Public Accountant (CPA), Certified Management Accountant (CMA), and a Certified Lean Six Sigma Yellow Belt (CSSYB).

During his free time, he enjoys reading, learning how to write computer code, and practicing how to speak Italian. He also enjoys cooking and traveling.

 

Fanon Perteet VP of Business Development

Fanon Perteet is a candidate for M.S. Marketing at the DePaul University Kellstadt Graduate School of Business. His professional experience has led him through the experiential marketing, retail, sales, and talent acquisition industries. A “Jack-of- all-trades,” Fanon attributes his decision for formal education to his competitive and
instinctual curiosity. He enjoys learning new skills and desires to become an acclaimed marketing decision maker and influencer one day.

Fanon hopes to find his home in future roles that offer Branding, Digital, Product Management, and Strategy. Fanon truly has a passion for forward-thinking, inspiring others,
and obtaining new skills. 

 

Andrea Millender VP of Public Relations

Andrea Millender is a MBA candidate, with a concentration in Marketing at the DePaul University Kellstadt Graduate School of Business.  She is also currently working full time as a Communications Specialist.  She comes from a strong background in marketing and communications with over five years of experience at a financial services company and her bachelor’s degree from University of Illinois at Urbana-Champaign in Marketing and Management.

Upon graduation, Andrea looks to work in areas of brand management, category management or strategy.  She possesses exceptional analytical skills, tremendous knowledge of marketing principles and practices, and has outstanding project management and organizational skills. Andrea is passionate about providing exceptional customer service and catering to consumers’ needs and desires.

Nevertheless, it’s not all work for Andrea, in her free time she enjoys reading, researching marketing trends, watching basketball games and spending time with her family.

 

Angelia (Wanqing) Wang VP of Social Media

Angelia (Wanqing) Wang is a Chinese student who is pursuing her Master degree in Marketing Analysis at DePaul, and she also serves as the VP of Social Media at KMG from 2017 to 2018.

Angelia left her home country when she was 16 years old. She got her high school diploma from Singapore Chinese International School, and she also got her Bachelor’s degree in International Relations and Global Studies from The University of Texas at Austin.

Now, Angelia is a full-time e-commerce intern at HPI, and she is also the VP of two student organizations – VP of Social Media (KMG) and VP of Communication (DePaul CSSA). She has strong interests in general marketing, consumer behavior, digital l marketing, and e-commerce.

 

Vanesa Sonan VP of Organizational Development

Vanesa holds a degree in Psychology with a focus on Industrial, Organizational Psychology. She is an international student pursuing her Masters Degree in Human Resources. Previously she was worked in HR in South America for ten years at a leading global cosmetics brand. She began with recruiting and performing candidate assessments, and was quickly promoted to training and talent development. She was the head of the employee satisfaction team, where she helped employees and incoming employees establish career plans and reach their career potential.

She is fluent in English, Spanish and French. 

She is an enthusiastic leader who believes that collaboration and diversity are key factors to a businesses success.
Professional she is interested in and focused on change management and organizational development. She is eager to learn about the challenges and opportunities human resources departments face both here in the US and globally.

 

Dr. Zafar Iqbal
Faculty Advisor

Zafar Iqbal is the Director of the Driehaus Center of International Business at DePaul University’s Kellstadt Graduate School of Business.  He is also Associate Director for Regional Initiatives at DePaul and is responsible for developing and executing DePaul’s strategy in India.  Zafar earned a Ph.D. in Marketing from the University of Pittsburgh, an M.S. in Industrial Relations from Iowa State University, and a B.E. in Mechanical Engineering from MIT at the University of Poona, India.  He teaches courses in new product development, developing sustainable business models, marketing strategy and management, and advanced consumer insights. He has taught at the MBA level at the Auckland University of Technology in New Zealand, the Czech Management Center in the Czech Republic and at the executive level at Steinbeis University in Germany.  He has led international study abroad programs for DePaul students to India, Japan and the Middle East.  For his teaching, he has been awarded the Lawrence W Ryan Distinguished Undergraduate Teaching Award 6 times, the DePaul University Excellence in Teaching Award 2 times, and the Gus Economos Distinguished Graduate Teaching Award 2 times. Zafar is also the author of business and scholarly articles which have appeared in journals such as Journal of Marketing, California Management Review, Sloan Management Review, Journal of Service Research, and Journal of Personal Selling and Sales Management.  Zafar Iqbal is the Director of the Driehaus Center of International Business at DePaul University’s Kellstadt Graduate School of Business.  He is also Associate Director for Regional Initiatives at DePaul and is responsible for developing and executing DePaul’s strategy in India.  Zafar earned a Ph.D. in Marketing from the University of Pittsburgh, an M.S. in Industrial Relations from Iowa State University, and a B.E. in Mechanical Engineering from MIT at the University of Poona, India.  He teaches courses in new product development, developing sustainable business models, marketing strategy and management, and advanced consumer insights. He has taught at the MBA level at the Auckland University of Technology in New Zealand, the Czech Management Center in the Czech Republic and at the executive level at Steinbeis University in Germany.  He has led international study abroad programs for DePaul students to India, Japan and the Middle East.  For his teaching, he has been awarded the Lawrence W Ryan Distinguished Undergraduate Teaching Award 6 times, the DePaul University Excellence in Teaching Award 2 times, and the Gus Economos Distinguished Graduate Teaching Award 2 times.  Zafar is also the author of business and scholarly articles which have appeared in journals such as Journal of Marketing, California Management Review, Sloan Management Review, Journal of Service Research, and Journal of Personal Selling and Sales Management.  Zafar has worked in business-to-business marketing for Thermax Corporation, India.  Zafar is the Principal Consultant at Erudite Consulting, which he founded in 2005.  He has 15+ years of consulting experience, having worked as a consultant to various corporations, including Knowles Electronics, Terumo, Alfa Laval, Skoda, Walgreens, Motorola, Healthpoint, DHL, ISACA, Pohang Iron & Steel Company, Zenith Corporation, Credit Suisse First Boston, and the Iowa Department of Transportation.  He is the co-founder of Friends for India’s Development and Assistance (FIDA), a not-for-profit founded to educate tribal children in rural India. He is fluent in English, Hindi, Marathi, Urdu and Gujarati. He speaks German at an intermediate level, and reads Arabic at a basic level. Zafar has worked in business-to-business marketing for Thermax Corporation, India.  Zafar is the Principal Consultant at Erudite Consulting, which he founded in 2005.  He has 15+ years of consulting experience, having worked as a consultant to various corporations, including Knowles Electronics, Terumo, Alfa Laval, Skoda, Walgreens, Motorola, Healthpoint, DHL, ISACA, Pohang Iron & Steel Company, Zenith Corporation, Credit Suisse First Boston, and the Iowa Department of Transportation. He is the co-founder of Friends for India’s Development and Assistance (FIDA), a not-for-profit founded to educate tribal children in rural India. He is fluent in English, Hindi, Marathi, Urdu and Gujarati. He speaks German at an intermediate level, and reads Arabic at a basic level.

Zafar Iqbal is the Director of the Driehaus Center of International Business at DePaul University’s Kellstadt Graduate School of Business.  He is also Associate Director for Regional Initiatives at DePaul and is responsible for developing and executing DePaul’s strategy in India.  Zafar earned a Ph.D. in Marketing from the University of Pittsburgh, an M.S. in Industrial Relations from Iowa State University, and a B.E. in Mechanical Engineering from MIT at the University of Poona, India.  He teaches courses in new product development, developing sustainable business models, marketing strategy and management, and advanced consumer insights. He has taught at the MBA level at the Auckland University of Technology in New Zealand, the Czech Management Center in the Czech Republic and at the executive level at Steinbeis University in Germany.  He has led international study abroad programs for DePaul students to India, Japan and the Middle East.  For his teaching, he has been awarded the Lawrence W Ryan Distinguished Undergraduate Teaching Award 6 times, the DePaul University Excellence in Teaching Award 2 times, and the Gus Economos Distinguished Graduate Teaching Award 2 times.\

Zafar is also the author of business and scholarly articles which have appeared in journals such as Journal of Marketing, California Management Review, Sloan Management Review, Journal of Service Research, and Journal of Personal Selling and Sales Management. 

Zafar has worked in business-to-business marketing for Thermax Corporation, India.  Zafar is the Principal Consultant at Erudite Consulting, which he founded in 2005.  He has 15+ years of consulting experience, having worked as a consultant to various corporations, including Knowles Electronics, Terumo, Alfa Laval, Skoda, Walgreens, Motorola, Healthpoint, DHL, ISACA, Pohang Iron & Steel Company, Zenith Corporation, Credit Suisse First Boston, and the Iowa Department of Transportation.

He is the co-founder of Friends for India’s Development and Assistance (FIDA), a not-for-profit founded to educate tribal children in rural India. He is fluent in English, Hindi, Marathi, Urdu and Gujarati. He speaks German at an intermediate level, and reads Arabic at a basic level.


Past Leadership

Anna Gong, President 2016-2017

Aparna Grover, President 2015-2016

Nishat Fatima, President 2014-2015

Stefanie Dahl, President 2013-2014

Michael Che, President 2012-2013

Stephanie Shea, President 2011-2012

Allison Massey, President 2010-2011

Andrew Ladd, President 2009-2010

Neil Feuling, President & Co-Founder, 2008-2009