2025 Case Competition

Kellstadt Marketing Group (KMG) hosted its annual Case Competition in partnership with Discover Financial Services. The event brought together student teams to tackle real-world marketing challenges centered on customer acquisition, retention, and referrals.

Participants developed strategic solutions aimed at improving customer engagement and long-term brand loyalty. Presentations featured a range of ideas, including personalized user experiences, budget-conscious marketing plans, and innovative referral programs.

A final round of presentations was judged by representatives from Discover. The winning team was recognized for their strategic clarity, data-driven approach, and creativity in addressing the case prompt.

We extend our thanks to the Discover team—Anna Gong, Zarina Mavlyanova Nuñez, Shahroz T., and Shelley Zaremba—for their time, thoughtful feedback, and active engagement throughout the event.

Thank you as well to our guest judges and all who attended. We appreciate your support and look forward to another year of learning and collaboration through KMG events.