9:30 – 10:00 a.m.       Registration

10:00 – 10:20 a.m.      Welcome Remarks

                                    Dr. Ray Whittington, Dean, College of Commerce

10:20 – 10:30 a.m.      Opening Remarks

                                    Dr. Suzanne Fogel, Chair

                                    Department of Marketing, DePaul University

10:30 – 11:15 a.m.      Opening Address: The Changing Face of Marketing

                                    Jim Lecinski, Managing Director of the Central Region         

                                    Google

11:15 – 11:30 a.m.      Break

11:30 – 12:30 p.m.      Panel Session #1:           

                                     - Marketing to Millions with Changing Tastes

                                    -  It’s Not a Fad Anymore: Social Media

12:30  -  1:30 p.m.      Lunch Address: The Resurgence of Chicago
                                    Mark Mitten, Chief Brand Officer, Chicago 2016

 1:30  -  2:30 p.m.       Panel Session #2: 

                                    - Targeting Customers in a Multimedia World

                                    - Where Did the Brand Trust Go?  Brand Management

                                    - To Be or Not To Be: Building Sustainable Businesses

 2:30 –  2:45 p.m.       Break

 2:45 –  3:30 p.m.       Closing Address: Marketing’s Role as Tomorrow’s 
                                   Growth Leader

                                   Chip Potter, Director, Dawn Food Products

 3:30 p.m.                   Closing Remarks
                                   Dr. Zafar Iqbal, Associate Professor,

                                   Department of Marketing, DePaul University

Agenda is subject to change.  Please check back for announcements.