Location of Event:
ROOM CHANGE! DePaul Loop Campus, 14 E. Jackson, Room 1005 -- Registration: 6:00 p.m.
Details of Event:
Tickets for the event are free, but seats are limited.
Demographic change is a fact of life for businesses in the United States. The Hispanic population alone is set to triple by 2050. And by 2023, populations that were once considered minorities will comprise more than 50% of all children.
DePaul Professor Loida Rosario is preparing a new graduate level course—“Strategic Planning for Multicultural Markets”—that will address the challenges and opportunities that marketers face as they address the needs of the rapidly growing demographic segments that represent changing profile of the typical American consumer.
Professor Rosario will present a preview of the course, including an overview of key topics and a focused exploration of emerging business strategy models for multicultural marketing. A 30-minute conversation will follow, where participants will have the opportunity to share their feedback, ask questions, and join in the creation of the course.
Please join us at the Exchequer for cocktails and further discussion following the event—as always, the first round is on KMG.
Loida Rosario Biography:
Professor Rosario serves on the faculty at DePaul University’s Kellstadt School of Business and consults with senior business managers in the areas of strategic planning, marketing, multicultural marketing and new product development.
Ms. Rosario has over 15 years of experience in the consumer goods, insurance, retail and information technology industries. Formerly, she directed product management and marketing functions at Colgate-Palmolive and AT&T, and serviced customers both in the U.S. and Latin America.
Ms. Loida Rosario is professionally certified in New Product Development by PDMA. She has a master’s degree in marketing and finance from the University of Illinois and has taught courses in Strategic Marketing, New Product Development, IMC Hispanic Markets and Services Marketing for five years at DePaul University. She is an entrepreneur, owner of El Coqui Galleries and a civic leader who currently sits on the boards of the Daniel Murphy Scholarship Foundation and the Leap Learning Foundation. She is a member of the National Society of Hispanic MBAs (NSHMBA).
Ms. Rosario is the co-founder of the recently announced Multicultural Marketing Program at DePaul University.
