Blog Welcome: Building a Resource for Kellstadt Marketers

Hello everyone! Welcome to the Kellstadt Marketing Group blog!

 

I hope you can tell as you look around our site, that we have been busy getting the wheels turning once again after powering down a bit following an incredibly successful Marketing Symposium last April. (Which, by the way, won Student Life’s Loop Campus Event of the Year!) We are making every effort to make our portals valuable resources for KMG members; from providing food for thought on this here blog, relaying interesting marketing-related Tweets and laying the groundwork for group discussion on Facebook, it is my hope that the group continues its trajectory as an outlet for Kellstadt students with a passion for marketing.

 

This of course is also to promise that we remain very much committed to bringing the most interesting speakers and salient marketing events to campus. The KMG team is just now putting the finishing touches on our fall kick off event. I don’t want to spoil the surprise, but we’re super excited to make the announcement in the coming days. Thanks go out to those who took the time to take our membership survey this July; your feedback has given us some great direction for the coming year.

 

Over the next week or so, the KMG leadership team will be introducing themselves by way of the blog. I am currently employed as a media planner at Starcom Worldwide and have a background in strategic communications and sports media/marketing. I would be willing to bet that the vast majority of content I contribute to this site will be on advertising, media and building better brands.

 

At Kellstadt, I am putting the finishing touches on an MBA in Marketing Strategy & Planning. While I am happy to be on the back nine in regard to classwork, I am more than thrilled to say the last few marketing courses I’ve taken have been among the best parts of my Kellstadt experience. And now that we’re all empowered -- in part -- to help build and reinforce this growing community of marketers at DePaul, I can’t help but to be really optimistic about what’s yet to come.