Trademarked: How Branding Works and Why Maybe It Doesn't

KEYNOTE PRESENTATION

The Sock Puppet Blues: An Evening With Jonathan Salem Baskin

Author, Branding Only Works on Cattle

It is a widely held belief in marketing circles that branding drives sales, and companies spend billions of dollars ensuring their brands maintain every ounce of their hard-won equity. But what if that isn’t enough? What if the mythology built up around branding no longer holds true? KMG welcomes branding expert Jonathan Salem Baskin to share his insight into the challenges facing modern brands, how to build them and why your cartoon mascot has got to go.

KMG IMMERSION SESSIONS

Are You Branded?

Feel lost in the crowd when it comes to positioning yourself to find that next, better job?  
Are people saying that you need to build a personal brand? Tracy Sinclair, marketing practice leader at Aquent, and her team are in the business of matching marketers with the right opportunities. In this breakout session, you’ll hear their expert advice on cultivating your own brand.

When Your Customers Have the Keys: How Social Media Lets Consumers Drive Brand Conversation

Unsure about how to react now that your customers are driving the conversation? You’re not alone. Companies around the globe are trying to figure out how to manage their image in a time when social media platforms allow customers to have more influence on what people think about your brand. Much like giving a 16-year-old the car keys for the first time, letting your customers behind the wheel can be an anxious moment. Learn how to juggle your company’s presence on Twitter, Facebook and the blogosphere. Led by two of the leading lights in the social media field, Suzanne Claassen and Elizabeth Leonard are leading the reinvention of General Motors as overseers of the company's digital branding investment. Their insight into GM's current approach to the crucible of social media is not to be missed for those interested in finding out how social media engagement can help their brands -- in good times and bad.

Event Info:

6:00 p.m. - 8:30 p.m. 

Join us immediately following the program at the Plymouth for cocktails and further discussion!

Tickets:

$25 -- KMG members

$35 -- Kellstadt alumni & Guests

$60 -- Lifetime membership and event admission

Free admission for DePaul faculty