Events content
From the Classroom to the Boardroom: Marketing and Career Conversations with Successful Alumni
The Kellstadt Marketing Group is pleased to announce our 2010 fall alumni event, "From the Classroom to the Boardroom: Marketing and Career Conversations with Successful Alumni", taking place on Friday, September 17th at 5:30PM - 7:30PM at the DePaul Center, 11th Floor, 1 E. Jackson.
This event will provide attendees with the opportunity to learn from, and network with, a panel of successful Kellstadt alumni. The evening will begin with an informal, open bar, alumni focused networking reception and will end with a panel moderated by Dr. Joel Whalen, composed of the following Kellstadt alums:
- Peter Diamond - Senior Vice President, Group Account Director, Leo Burnett
- Matt Kowal - Principal, bioStrategies Group
- Rose Nichols - Director of International Development, International Dairy Queen
Panel discussions will include:
- Latest trends & topics impacting each panelist’s business and industry
- Skills, experience & knowledge necessary to launch & progress a successful career in each field represented
- Common career paths & insight into the work involved in each panelist’s respective field
Event Details
5:30 - 6:30: Alumni Reception* - DPC 11th Floor Terrace
$15 - Alumni
MBAA and KMG Kellstadt Kickoff
$10 includes open bar and live music. Register now!
Career Managament Center Marketing Mixer, April 8
Please join the MBA Career Management Center for this unique networking opportunity. The MBA Marketing Mixer is designed to provide you with the chance to mix and mingle with other marketing minded students and alumni. Come prepared to share your experiences and gain insight from successful marketing professionals.
Date: Thursday, April 8th, 2010
Time: 5:00 – 6:30pm
Location: 8th Floor Atrium, DePaul Center
Cocktails and hors d'oeuvres will be served.
Business casual attire is recommended.
Please sign up for this event by visiting the MBA Career Manager.
Emerging Strategic Models for Multicultural Marketing in the U.S.
Demographic change is a fact of life for businesses in the United States. The Hispanic population alone is set to triple by 2050. And by 2023, populations that were once considered minorities will comprise more than 50% of all children.
DePaul Professor Loida Rosario is preparing a new graduate level course—“Strategic Planning for Multicultural Markets”—that will address the challenges and opportunities that marketers face as they address the needs of the rapidly growing demographic segments that represent changing profile of the typical American consumer.
Professor Rosario will present a preview of the course, including an overview of key topics and a focused exploration of emerging business strategy models for multicultural marketing. A 30-minute conversation will follow, where participants will have the opportunity to share their feedback, ask questions, and join in the creation of the course.
Please join us at the Exchequer for cocktails and further discussion following the event—as always, the first round is on KMG.
Loida Rosario Biography:
Exploring the Digital Media Landscape with Paramount Studios SVP Jim McKairnes
FRIDAY, OCTOBER 30, 2009
6:30 PM
DEPAUL DIGITAL CINEMA THEATRE
14 EAST JACKSON, LOWER LEVEL
DEPAUL UNIVERSITY – LOOP CAMPUS
Free with DePaul ID
Trademarked: How Branding Works and Why Maybe It Doesn't
KEYNOTE PRESENTATION
The Sock Puppet Blues: An Evening With Jonathan Salem Baskin
Author, Branding Only Works on Cattle
It is a widely held belief in marketing circles that branding drives sales, and companies spend billions of dollars ensuring their brands maintain every ounce of their hard-won equity. But what if that isn’t enough? What if the mythology built up around branding no longer holds true? KMG welcomes branding expert Jonathan Salem Baskin to share his insight into the challenges facing modern brands, how to build them and why your cartoon mascot has got to go.
KMG IMMERSION SESSIONS
Are You Branded?
Feel lost in the crowd when it comes to positioning yourself to find that next, better job? Are people saying that you need to build a personal brand? Tracy Sinclair, marketing practice leader at Aquent, and her team are in the business of matching marketers with the right opportunities. In this breakout session, you’ll hear their expert advice on cultivating your own brand.
When Your Customers Have the Keys: How Social Media Lets Consumers Drive Brand Conversation
Unsure about how to react now that your customers are driving the conversation? You’re not alone. Companies around the globe are trying to figure out how to manage their image in a time when social media platforms allow customers to have more influence on what people think about your brand. Much like giving a 16-year-old the car keys for the first time, letting your customers behind the wheel can be an anxious moment. Learn how to juggle your company’s presence on Twitter, Facebook and the blogosphere. Led by two of the leading lights in the social media field, Suzanne Claassen and Elizabeth Leonard are leading the reinvention of General Motors as overseers of the company's digital branding investment. Their insight into GM's current approach to the crucible of social media is not to be missed for those interested in finding out how social media engagement can help their brands -- in good times and bad.
Event Info:
6:00 p.m. - 8:30 p.m.
Join us immediately following the program at the Plymouth for cocktails and further discussion!
Tickets:
$25 -- KMG members
$35 -- Kellstadt alumni & Guests
$60 -- Lifetime membership and event admission
Free admission for DePaul faculty
Into the Core: Integrating Multicultural Marketing into Core Strategies for Growth
Great News! Thanks to a grant by Verizon Wireless the Multicultural Marketing Program at DePaul will be able to sponsor up to 20 MBA students to the upcoming industry summit:
Into the Core
Integrating multicultural marketing into core strategies for growth
June 25/26, 2009
DePaul University and Chicago Hilton
This unique event features top marketing executives and faculty addressing and connecting multicultural marketing initiatives to core business strategy. For details visit our website at http://www.marketing.depaul.edu/multiculturalmarketing/Summit%5F2009/
Please note that free registrations will be done manually. Students must send an email to Bomin Lin: bli7@depaul.edu by June 10, 2009 including your name, email, student ID in order to register.
Please share the news with KMG members and marketing students. Of course, anyone can register for the 2-day conference at an early bird rate of $500 until June 10, 2009. MBA students will benefit from a two-day highly educational summit and great networking among senior marketing professionals.
Cordially,
Loida Rosario, Director
Partner Relations
Multicultural Marketing Program
DePaul University
1 E Jackson Blvd. S 7500
Chicago, IL 60604
Tel. 312-362-5546
http://marketing.depaul.edu/multicultural/
Open KMG Executive Board Luncheon
Kellstadt Marketing Group Luncheon
When: Thursday, June 4, 2009
Location: DPC 11th Floor, Room 11013
1 E. Jackson Blvd
Time: 11:00am – 1:00pm
DePaul MBAA Storytellers
We're excited for the next Storytellers speaker! Harry is a national expert on food and diet trends and has been tracking the eating and drinking patterns of Americans for nearly 30 years. He is the author of The NPD Group’s Annual Report on Eating Patterns in America, which is in its 23rd year. Harry received recognition from Self Magazine for being one of 25 people in the United States who has changed the way the nation eats, cooks, and thinks about food. His television appearances include Today, Good Morning America, NBC Nightly News, CNN, and CNBC. Harry has been extensively quoted in The Wall Street Journal, USA Today, The New York Times, Fortune, Forbes, Time, Newsweek, and a host of other business and trade publications. In addition, Harry speaks about the latest food-related trends at several prestigious food industry events.
The NPD Group, founded in 1967, is the leading global provider of consumer and retail market research information for a wide range of industries. It provides critical consumer behavior and point-of-sale (POS) information and industry expertise across more industries than any other market research company.
After the presentation, there will be time for Q&A. We hope you can join us. This event is free and there will be light refreshments served.
To see more details and RSVP, click here.
BMA Event: Keeping Marketing Accountable
Business Marketing Association
Keeping Marketing Accountable in a Recession
Wednesday, March 18
8 a.m. – 9:30 a.m.
Stuart IIT GSB, 565 W. Adams
Turning more browsers into buyers and increasing reach-and-frequency isn't enough. Success today requires moving beyond increased conversion or "conversational" social media nonsense. It's time to connect renegade strategies like search marketing and brand advertising with business objectives. Are you on a path away from being a mere data reporter -- toward a respected business advisor? Jeff Molander spills the beans on moving beyond short-term wins to create sustainable value in the eyes of the C-suite.
To register, call (312) 280-0449 for the DePaul University “student rate."
Come learn how to:
• Create radical, new habits that drive measurable customer behavior
• Make everything you do tie to specific, immediate business goals
• Align yourself with organizations that will ALLOW you to thrive
• Comfortably re-define success beyond marketing metrics
• Become a respected money MAKER, not just a spender
